In this digital age, the impact that technological platforms are having on the management and operation of businesses is undeniable. In our previous post, we explored how ShapYa has emerged as a disruptive force, offering eCommerce solutions that expand the digital presence of businesses, improve inventory management, and strengthen relationships with their communities. Today, we want to go beyond the generalities and present you with a real story, a testimony of digital transformation.
We will meet el Moroleon, a supermarket that has been a landmark in Durham, North Carolina, for over 20 years. Founded by David Aguilera and Ilda Arroyo, and now managed by their children, Adalí, David, and Kimberly Aguilera Arroyo, this establishment has not only been a point of reference for purchasing quality Latin American products, but it has also become a pillar of connection and commitment to the Latino community. Through a conversation with Adalí, we will delve into how, in times where digital adaptability is key, ShapYa has been essential for Moroleon to not only maintain itself, but to thrive and strengthen its relationship with its clientele, especially in challenging times like the pandemic that marked 2020.
Reasons behind the search for digital solutions.
The year 2020 presented unexpected challenges and changed the way many businesses operated. Adalí, along with his siblings, seeing the streets of their community empty and feeling the widespread anxiety, recognized the urgency to adapt to the circumstances. It became clear that Moroleon needed safer and more reliable solutions to continue connecting with its customers. In this context, ShapYa presented itself as that essential digital solution.
However, beyond the immediate crisis, Adalí, being a visionary and always attentive to market trends, noticed a void in the Latino sector. He observed that while major chains have already advanced in their digitization process, many Latino businesses have fallen behind; he commented to us: “stores like Food Lion, Harris Teeter, Walmart have already started to move to digital platforms for delivery or pickup, and thinking about this, it’s only a matter of time before the Hispanic market joins this trend as well.”
But how has ShapYa specifically impacted the daily operation of Moroleon? Below, you will discover the tangible change it has meant for Adalí and his business.
Impact of ShapYa on daily operations at el Moroleon.
With the incorporation of ShapYa, Moroleon has revolutionized its way of interacting with its customers. Now, those who for various reasons could not visit the supermarket regularly have direct access to it. Thanks to ShapYa, these customers can, from the comfort of their homes, feel the closeness of Moroleon and easily obtain their favorite products. In our conversation with Adalí, he mentioned that “there have been situations where we are super packed (at el Moroleon) and we have taken a little longer, and now with ShapYa, my customers can see in real time the status of their orders.”
The success of Moroleon with ShapYa is not an isolated case. Adalí, having experienced these benefits firsthand, has some advice for other entrepreneurs who are looking to embark on a digital transformation.
Adalí, with conviction, invites other entrepreneurs to embrace innovation. He considers that tools like ShapYa are essential for those who feel they are lagging behind in the digital realm.
Resistance to change only slows down progress. In a world where digital is no longer an option but a necessity, Adalí reminds us that we must be bold, adapt, and move forward. “Let’s continue to innovate our businesses and strengthen our community with ideas and platforms like ShapYa,” Adalí encourages, demonstrating his commitment and passion for business evolution.
Conclusion.
With ShapYa, business owners like Adalí and his siblings have access to a comprehensive set of digital tools that adapt and scale to their needs. Whether through customized mobile apps that reflect their brand identity, optimized landing pages or landing pages that improve the user experience, or even strengthening their online presence through a prominent position in Google searches. ShapYa covers all fronts. This suite not only seeks to provide effective solutions, but also to build and nurture a strong and cohesive business community in the digital world. In short, ShapYa’s approach goes beyond the simple transaction; it is about building relationships, serving with excellence, and ensuring that both Latino-owned and minority-owned businesses and their customers thrive together in this digital environment.
Are you ready for a powerful digital transformation for your business? ShapYa has the tools you’re looking for. Click and explore the solutions we offer you on our website! shapya.com.