Every year, millions of people in the United States gather in front of televisions and screens to witness one of popular culture’s most emblematic events: the Super Bowl. This sports spectacle extends beyond the boundaries of American football to become a unique social, cultural, and economic experience that leaves a profound mark on American society. According to data from the National Retail Federation (NRF), Super Bowl-related spending in 2024 reached $16.5 billion, with 25% of that expenditure coming from online purchases.
Super Bowl LVII figures confirmed the importance of e-commerce in this event:
• Online sales during Super Bowl LVII increased by 42% compared to the previous year, reaching $3.8 billion in online sales in the United States alone.
• Traffic on e-commerce websites increased by 37% during Super Bowl day.
• The best-selling product categories online during Super Bowl LVII were: Electronics – televisions, smartphones, laptops, etc. Clothing – t-shirts, sweatshirts, caps, etc. Food and beverages – snacks, pizzas, soft drinks, etc. Home items – furniture, decorations, etc.
• The digital marketing strategies implemented by brands during Super Bowl LVII were key to the success of e-commerce:
Social media campaigns, such as contests and promotions, generated great engagement with consumers. Collaborations with influencers and live streams helped increase brand awareness and sales. The integration of artificial intelligence into customer service allowed for more personalized and efficient shopping experiences.
The Super Bowl has once again shown that it is not just a sporting event, but a cultural phenomenon that has a significant impact on the economy and e-commerce of the United States. As brands continue to innovate and utilize effective digital marketing strategies, we can expect the Super Bowl to remain a key driver of e-commerce growth in the years to come.
Some interesting facts:
• The most expensive 30-second ad during Super Bowl LVII cost $7 million.
• Over 100 million people watched Super Bowl LVII on television.
• The hashtag #SuperBowlLVII was used over 10 million times on Twitter.
According to statistics from the Association of National Advertisers (ANA), 78% of Americans say that the Super Bowl is more than just a football game; it is a cultural event.
In this context, e-commerce plays a crucial role. Brands have learned to capitalize on the vast reach of the Super Bowl as an advertising platform, investing millions of dollars in television spots that air during the event. According to data from Adobe Analytics, online sales during Super Bowl LVI increased by 35% compared to the previous year, reaching $2.7 billion in online sales in the United States alone.
Digital marketing strategies have become an integral component of the Super Bowl. This has led to a significant increase in website and mobile app traffic, as well as an increase in online sales before, during, and after the event.
La Piazza, one of our clients, is capitalizing on the excitement of the Super Bowl through ingenious marketing strategies. With a forward-thinking vision, they are implementing tactics to attract football fans and turn them into digital customers. With the expectation of a 25% increase in their online sales during Super Bowl day, they are betting on creative campaigns and attractive promotions to maximize their presence and reach in this major sporting event.
La Piazza is taking advantage of the popularity of the Super Bowl to strengthen its connection with the local and national community. They have launched interactive initiatives on social media, exciting contests, and exclusive promotions to create an atmosphere of celebration and camaraderie among their customers. With a focus on user experience and the quality of their products, they are confident that this marketing strategy will allow them not only to increase their digital sales but also to consolidate their position as a preferred destination to enjoy the Super Bowl and beyond.