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Building a brand online in 2024 is like embarking on an adventure. It’s about discovering who you are, understanding your audience, and crafting a unique experience. Let’s dive into the key steps to create a standout customizable brand in today’s digital world. First, understand your brand identity. This goes beyond logos and colors. It involves […]
Imagine you run a cozy boutique in Asheville, launch a startup in Raleigh, or manage a family-owned restaurant in Charlotte. No matter the business, the digital world has a place for you. Nowadays, going digital isn’t just an extra—it’s crucial. It’s how you meet more customers, manage your day more smoothly, and grow your business […]
Nestled in the heart of North Carolina, the Research Triangle is more than a mere point on the map—it’s a beacon of progress, a nucleus of innovation, and a melting pot where technology meets tenacity. Known for its prestigious universities and cutting-edge research facilities, the Triangle has become synonymous with technological advancement. But beyond the […]
In an era where online shopping has become as integral to our daily lives as the local corner store, e-commerce has evolved from a mere trend to a vital lifeline for local businesses. This digital shift is not just changing the way we shop, dine, and connect with our communities but also how businesses reach […]
We’ve talked about social media trends before, but today, we’re homing in on two giants: Facebook and Instagram, especially for our North Carolina entrepreneurs and businesses. With ShapYa’s insights, this guide is your North Star in the bustling world of online marketing, tailored to amplify your brand’s presence and sales right here in the Tar […]
The food scene in the United States has been revolutionized in recent years by the explosion of food trucks. These food trucks, which offer a more casual and affordable alternative to traditional restaurants, have become a popular option for enjoying a wide variety of dishes, including delicious Italian and Latin American food. Data: Differences and […]
Hello, ShapYa community and fellow food enthusiasts! This week, we’re diving into something a little special. We’ve had the pleasure of sitting down with Liz Cabrera, the dynamic force behind Wholly Guacamole Mexican Grille located in Whitsett, NC. This gem of a spot has been dishing out authentic, mouth-watering Mexican cuisine for over 15 years, […]
In the ever-evolving world of social media, staying ahead of the curve is crucial, especially for small businesses. 2024 brings new trends and opportunities in social media marketing that can be game-changers for your business. Let’s explore how you can capitalize on these trends, and remember, ShapYa is here to help you navigate these changes […]
As we approach the end of 2023, it’s a great time to look back and celebrate the key milestones we’ve achieved at ShapYa in enhancing our digital ecosystem for minority-owned businesses. Expanding Market Reach: This year, we’ve significantly extended the reach of our marketplace app, successfully connecting more minority-owned businesses with a wider audience here […]
Digital Connectivity with ShapYa: The Key to Thriving Local Businesses This Holiday Season Introduction As the holiday season approaches, it brings with it a bustle of shopping activity, where both customers and businesses are at their most active. In this bustling atmosphere, digital connectivity emerges as a crucial factor in the success of local businesses. […]
