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Building a brand online in 2024 is like embarking on an adventure. It’s about discovering who you are, understanding your audience, and crafting a unique experience. Let’s dive into the key steps to create a standout customizable brand in today’s digital world. First, understand your brand identity. This goes beyond logos and colors. It involves […]
Imagine you run a cozy boutique in Asheville, launch a startup in Raleigh, or manage a family-owned restaurant in Charlotte. No matter the business, the digital world has a place for you. Nowadays, going digital isn’t just an extra—it’s crucial. It’s how you meet more customers, manage your day more smoothly, and grow your business […]
Nestled in the heart of North Carolina, the Research Triangle is more than a mere point on the map—it’s a beacon of progress, a nucleus of innovation, and a melting pot where technology meets tenacity. Known for its prestigious universities and cutting-edge research facilities, the Triangle has become synonymous with technological advancement. But beyond the […]
In an era where online shopping has become as integral to our daily lives as the local corner store, e-commerce has evolved from a mere trend to a vital lifeline for local businesses. This digital shift is not just changing the way we shop, dine, and connect with our communities but also how businesses reach […]
We’ve talked about social media trends before, but today, we’re homing in on two giants: Facebook and Instagram, especially for our North Carolina entrepreneurs and businesses. With ShapYa’s insights, this guide is your North Star in the bustling world of online marketing, tailored to amplify your brand’s presence and sales right here in the Tar […]
The food scene in the United States has been revolutionized in recent years by the explosion of food trucks. These food trucks, which offer a more casual and affordable alternative to traditional restaurants, have become a popular option for enjoying a wide variety of dishes, including delicious Italian and Latin American food. Data: Differences and […]
Hello, ShapYa community and fellow food enthusiasts! This week, we’re diving into something a little special. We’ve had the pleasure of sitting down with Liz Cabrera, the dynamic force behind Wholly Guacamole Mexican Grille located in Whitsett, NC. This gem of a spot has been dishing out authentic, mouth-watering Mexican cuisine for over 15 years, […]
Hello, winter enthusiasts and food lovers! In this blog, we will explore how to face the winter chill in the United States with the help of delicious hot meals and drinks that rich Latin culture has to offer. Despite the challenges of climate change, traditional Latin American recipes can turn winter into a cozy season […]
Hey ShapYa family! Today, we’re buzzing with excitement and can’t wait to share some fantastic news with you all. Drumroll, please… We’re welcoming Angela Tafur as our new CEO! Angela isn’t just any leader; she’s a powerhouse with a passion for diversity and a vision that’s as bold as it is inspiring. Join us as […]
December festivities are brimming with joy, love, and, of course, delicious food. For those of us embracing our Latin roots, Christmas celebrations often include traditional dishes that connect us with our culture. However, it’s crucial to ensure these festive treats don’t compromise our health. Here are some tips to avoid food poisoning and create a […]
